Welcome To Eco-Drive Citizen Watch
Since the 1930’s , CITIZEN has promoted a multi-cultural mindset that fosters excellence and creativity. The very name of the brand conveys a deep respect toward craftsmanship and considered as familiar by citizens the world-over.
So as a “citizen” of the world, citizen bear the responsibility to help cultivate a culture of positive change and on-going evolution through our craft. They take that mission seriously and steadfastly welcome what the future may bring about.
What Is Your Favorite Citizen Watch?
Leveraging the extensive experience
As a true manufacture d’horlogerie, CITIZEN integrates a comprehensive manufacturing process from creating individual components to a watch’s final assembly. This is an artisan’s approach to watch making based on pushing forward the boundaries of technology and leveraging their extensive experience toward exploring new possibilities.
Another pivotal technological breakthrough was the development of a light-driven watch. CITIZEN pioneered this engineering innovation well ahead of other watch manufacturers as early as 1975, which led to the launch of the highly acclaimed Eco-Drive in 1995.
Deriving the power from any light source
Deriving electrical power from virtually any light source, this extraordinary innovation changed forever the way watches are being powered. Eco-Drive eliminated the need to ever replace batteries, which made it especially beneficial to areas where such specialist batteries were not obtainable.
This leveled the field for citizens of virtually every country to be able to experience unrestricted joy of wearing and using a Citizen watch.
The product development policy, “The Fusion of Technology and Beauty,” remains a constant motivation for citizen corporation to merge cutting-edge technology with perfection of design beauty, which as a consequence inspires people to strive to be their best at any time.
Now start exploring and pick your favorite citizen watch
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